Box Office – Dishoom does well as a ‘timepass’ entertainer, takes a good opening

Box Office – Dishoom does well as a ‘timepass’ entertainer, takes a good opening
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By Joginder Tuteja

Dishoom was designed as a fun popcorn entertainer and in that aspect, it has managed to find its target audience on Day One. As a matter of fact while one expected primarily youth to step in theaters on the opening day, there were family crowds witnessed in the evening and night shows as well. Now this is good news indeed for the film as it indicates that the Rohit Dhawan directed film has good potential to grow further on Saturday and Sunday.

In the genre of being a ‘timepass’ entertainer with no romantic track whatsoever, Dishoom has done well as a buddy cop film to bring on 11 crore* on its first day. A story like this has its own limitations when it comes to drawing crowds in large numbers. However, the promotion and marketing push by Sajid Nadiadwala and Eros, especially towards the last leg, ensured that there was good awareness created around the film’s arrival. Moreover, with the film’s glossy appeal making it a big screen experience, the footfalls that came in were promising enough to make one believe that it can do well in days to come.

For now, the start for Dishoom has been promising enough, what with its first day collections being the sixth highest of 2016:

Sultan – 36.54 crore
Fan – 19.2 crore
Housefull 3 – 15.2 crore
Airlift – 12.35 crore
Baaghi – 11.94 crore
Dishoom – 11 crore*

As a matter of fact, barring Baaghi, each of the remaining four films is much bigger in scale, starcast and hype. In fact Dishoom could well have crossed Baaghi as well [another Sajid Nadiadwala production] if not for the persistent rains that lashed several parts of the country on Thursday and Friday, that led to people remaining home on the latter day.

Nonetheless, the film benefits from the fact that it is the solo release of the week, has arrived on a very good count of screens, has perfect show timings for itself, doesn’t face any competition from Bollywood or Hollywood and has a clean slate ahead even in week to come. From this point on, the film has the stage set for itself to grow and it would be interesting to see where does it eventually land.

*Final numbers awaited

Note: All collections as per production and distribution sources

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