Box Office Economics of Sonakshi Sinha’s Akira – Recovers more than 50% of its investment already
By Joginder Tuteja
Sonakshi Sinha’s Akira is arriving at the Box Office with good economics in place. Here is why:
· Cost of Production: 22 crore
· P&A: 8 crore
Total costs: 30 crore
· Satellite + Music: 15.5 crore
Total recovery: 15.5 crore
Further 14.5 crore need to come in from theatrical business [India and Overseas] and other ancillary rights.
What is impressive is the fact that despite a female centric subject, Akira has fetched a good satellite price. In fact for Sonakshi Sinha, it is a big deal indeed to be getting a similar response for television as some of the leading men in the industry.
Considering the fact that Akira is an A.R. Murugadoss film and the filmmaker has already given a couple of centuries already [Ghajini, Holiday], it would be interesting to see what he has to offer with his female centric Akira which is again an action entertainer.