Box Office – Happy Bhag Jayegi is the first romcom in 2016 to do well
By Joginder Tuteja
Happy Bhag Jayegi is unwilling to give up. With the word of mouth in the positive direction, audiences are slowly but steadily waking up to the humor quotient that the Mudassar Aziz directed film carried. With the word in the town spreading around this Diana Penty starrer carrying some good entertaining moments in there, patrons are willing to check it out in theaters. This was evidenced on Friday when the film hung on well to bring in 1.15 crore* more. With the total standing at 18.8 crore*, this Eros and Aanand L. Rai film is now on the right path to not just breakeven but also bring in some profits as well to sail through.
Incidentally, Happy Bhag Jayegi is also the first romcom of 2016 to do well. Somehow, there hasn’t been any major romcom that has released this year and while Karena Kapoor Khan and Arjun Kapoor starrer Ki & Ka started off as one, it eventually turned into a serious drama. Comparatively, Happy Bhag Jayegi stays feel good right through its duration and for a section of audience looking for light hearted entertainment, the Diana Penty, Abhay Deol, Jimmy Sheirgill and Ali Fazal starrer brings in some good smiles and laughs.
*Final numbers awaited
Note: All collections as per production and distribution sources